What is Domain Authority? A practical guide to help you stop obsessing and start boosting your DA score

In the SEO world, people have strong opinions about the existence of “domain authority” (lower case) and unfounded theories about “Domain Authority” (capital letters) as a driving force for Google indexing and ranking websites. So answering the question, “What is Domain Authority?” means opening up a can of worms. Even when we know what Domain […]

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Can TikTok beat YouTube at its own game? An investigation of TikTok’s SEO Strategy (and why it matters)

By Ryan Bednar (CEO of RankScience) TikTok’s presence has exploded on search engines. So why is it that when you search for TikTok influencer content, you find only YouTube videos and Instagram accounts at the top of the results? App-first companies can learn from TikTok’s smart search engine optimization (SEO) tactics that open up the […]

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Your B2B lead generation funnel doesn’t work for today’s buyer journey – here’s why

By Ryan Bednar (CEO of RankScience) Still taking a traditional approach to B2B lead generation by creating free, gated content for each stage of the sales funnel? You’re letting potential deals fall between the cracks. Here’s why, and what you should do instead. How most companies still do B2B lead generation with SEO For nearly […]

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The case for why Google should be regulated as a public utility

By Ryan Bednar (CEO of RankScience) Last week on July 29, 2020, the CEOs of the most powerful tech companies in the world—including Google, Facebook, Amazon, and Apple—were called in to testify in front of the House Antitrust Subcommittee. The event was widely considered to be mostly political theater, a performance act for Congress to […]

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Deconstructing Pinterest’s reverse-image-search SEO growth hack

By Ryan Bednar (CEO of RankScience) Update: This post got a ton of traffic on Hacker News today and Pinterest reached out to comment: “The claim that we scrape Google search results is false. We do not, and never have, scraped Google search results at any time.” The original article suggested Pinterest scrapes Google directly, but […]

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Content Marketing: How to Build an SEO Content Calendar

   Whether you are an SEO novice or an SEO expert, you’ve heard the phrase “Content is King,” and for good reason. Developing fresh, new content regularly is a vital part of any SEO strategy. This is because fresh content drives new users to your website using up-to-date information which boosts your website authority, in […]

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Bad SEO Hurt DC Comics Film Release – Learn From Their Mistakes

Warner Bros. Birds of Prey is the latest Comic Book film adaption to hit the big screen. Unfortunately opening weekend numbers were not a rousing success. Where investor projections placed opening weekend ticket sales between $50 – $55 million domestically, Birds of Prey only generated $33 million. In an unusual turn of events though, Warner […]

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How Businesses Boost Sales with SEO A/B Testing on eCommerce Sites

Driving organic traffic to your eCommerce website is an effective way to increase your conversion rates and boost online sales. And, once you’ve successfully gained a large number of organic visitors to your website, you may be wondering what the next step is to take your Search Engine Optimization (SEO) efforts to the next level.  […]

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Does my Keyword Phrase Have to Exactly Match What’s in the Keyword Research Tool?

When creating content for your website, keyword research is an extremely crucial first step to making your content visible to users. In today’s blog, we are going to discover why keyword research is so important and how to get started with keyword research–more specifically, how to match and integrate the keywords into your website’s content.  […]

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Above The Fold SEO: Getting It Right

It’s cliche, but SEO really is always evolving. There are items and practices that Google prioritizes one week and then totally ignore the next *cough – Link Disavow Tool – cough*. However there are some things that have never really changed, but they have been more strongly prioritized. Above the fold SEO is one of […]

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