How to Successfully Do Keyword Research in 2021

Every business dreams of ranking page one on Google—and rightfully so. Seventy-five percent of people never scroll past the first page, meaning all the effort you put into creating content could be all for naught if your page never reaches the top of search results.   But anyone who knows anything about Search Engine Optimization (SEO) […]

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How Duplicate Content Actually Affects Your Site’s SEO

Many content marketers tremble at the thought of duplicate content—and for good reason. Duplicate content never lends to an ideal experience on your site, nor your ability to rank. But the fact of the matter is that a lot of people have duplicate content on their sites, and it usually isn’t intentional or malicious in […]

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Above-the-Fold SEO: Getting It Right

It’s cliché to say, but SEO really is always evolving.  One week, Google will emphasize certain ranking factors or best practices—and the next, it’ll totally disregard them (cough Link Disavow tool cough).  However, there are some things that have never lost their luster. Above-the-fold SEO is one of those things.  What is above-the-fold SEO? “Above […]

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SEO ROI: How the Heck Do You Calculate It?

Measuring the return on investment (ROI) of any marketing initiative is paramount to success: SEO is no exception to this.  But SEO isn’t as easy to measure as an ad campaign, for which you’re constantly pouring in money. You’ll have to do some digging into the numbers (aka, the true cost of your SEO strategy) […]

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Your B2B Lead Generation Funnel Doesn’t Work Today: Here’s Why

Customers today are savvier and more resourceful than ever before. This is especially true in the B2B world, where sales cycles are longer and more complex than in the B2C realm.  B2B sales can feel few and far between. This problem is made worse when you use old-school approaches to generate and nurture leads. In […]

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The Real Cost of SEO

SEO is a marketer’s secret weapon. It’s one of the most affordable ways to stretch your brand’s reach over time, and to attract some of the most qualified leads to your site.  That said, SEO is often loosely defined. Businesses that are just getting their feet wet with SEO often aren’t sure where to start—and […]

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Does My Keyword Phrase Have to Exactly Match What’s in the Keyword Research Tool?

When creating content for your website, keyword research is an extremely crucial first step to making your content visible to users. It gives your content direction, and helps you to hone in on concepts that matter to your target audience. At the same time, it’s not always clear how you should integrate keywords into your […]

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Content Marketing: How to Build an SEO Content Calendar

Whether you’re an SEO novice or an SEO expert, you’ve probably heard the phrase “Content is King”—and for good reason. Developing fresh, new content regularly is a vital part of any SEO strategy.  In fact, Google rolled out an algorithm update in 2011 specifically geared towards prioritizing more recent results. But keeping up with a […]

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SaaS SEO Basics that Every Business Owner Needs to Know

SEO is the cornerstone of digital marketing. It’s how industry titans like HubSpot, Shopify and BigCommerce built their reputations online and continue to reach millions of visitors each month.  Needless to say, your SaaS business shouldn’t ignore the power of SEO. Few other marketing channels offer the same long-term value and returns as SEO. Here’s […]

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12 SEO KPIs to Keep Your Eye on in 2021

So, you’ve picked your keywords and launched a content marketing plan—now what?  Understanding your SEO ROI isn’t common sense, and even the most experienced marketers can find themselves creating content out of habit versus conviction over time.  To keep your business moving in the right direction, we’ve put together a list of the top SEO […]

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