Could Apple’s Search Engine Actually Beat Google?

There’s no greater name than Google in search. The brand is synonymous with searching, like Kleenex is to tissues. Google is the gateway to the internet for most people and has a whopping 80-90% share of the search engine market. Demands for legislatures to regulate Google are on the rise, with many fearing a future […]

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A Step-by-Step Guide to SEO for Early-Stage Startups

If you’re running a startup, then you probably know the statistics. Every day, roughly 137,000 startups are launched—and roughly 120,000 businesses are terminated. Many don’t fail for lack of trying, but because capital has dried up or their marketing initiatives have gone awry. Fortunately, there is one method of marketing that’s both cost-efficient and proven […]

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Dispensary Marketing: SEO vs. PPC

Marketing for a dispensary is no simple feat. Unlike other industries, the cannabis industry is riddled with regulations dictating how you can advertise or market your dispensary (if at all). A simple ad campaign can get very complicated when it has to do with marijuana. At the same time, you can’t afford to not promote your business […]

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Does Your Ecommerce Site Need a Blog?

Nowadays, having a blog seems like the cool thing to do. Nine out of every 10 content marketers produce blogs as part of their marketing strategy, and companies with blogs generate an average of 67% more leads monthly than companies without one.  If done well, blogs can be a driving force for your eCommerce brand. […]

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TitleGate: Google’s Sloppy Rollout of Auto-Generated Title Tags

There’s never a dull moment in SEO.  One minute, title tags are a must-have—the next, Google is replacing them with their own clumsily crafted titles. While it’s no secret that Google will, at times, rewrite your titles and meta descriptions for greater accuracy, this summer’s algorithm updates have led to uncharacteristically sloppy search results. Some […]

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How to Successfully Do Keyword Research in 2021

Every business dreams of ranking page one on Google—and rightfully so. Seventy-five percent of people never scroll past the first page, meaning all the effort you put into creating content could be all for naught if your page never reaches the top of search results.   But anyone who knows anything about Search Engine Optimization (SEO) […]

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How Duplicate Content Actually Affects Your Site’s SEO

Many content marketers tremble at the thought of duplicate content—and for good reason. Duplicate content never lends to an ideal experience on your site, nor your ability to rank. But the fact of the matter is that a lot of people have duplicate content on their sites, and it usually isn’t intentional or malicious in […]

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Above-the-Fold SEO: Getting It Right

It’s cliché to say, but SEO really is always evolving.  One week, Google will emphasize certain ranking factors or best practices—and the next, it’ll totally disregard them (cough Link Disavow tool cough).  However, there are some things that have never lost their luster. Above-the-fold SEO is one of those things.  What is above-the-fold SEO? “Above […]

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SEO ROI: How the Heck Do You Calculate It?

Measuring the return on investment (ROI) of any marketing initiative is paramount to success: SEO is no exception to this.  But SEO isn’t as easy to measure as an ad campaign, for which you’re constantly pouring in money. You’ll have to do some digging into the numbers (aka, the true cost of your SEO strategy) […]

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Your B2B Lead Generation Funnel Doesn’t Work Today: Here’s Why

Customers today are savvier and more resourceful than ever before. This is especially true in the B2B world, where sales cycles are longer and more complex than in the B2C realm.  B2B sales can feel few and far between. This problem is made worse when you use old-school approaches to generate and nurture leads. In […]

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