Cannabis SEO Guide: 6 Tips to Drive Traffic & Sales from Google

If you’re in the business of selling marijuana products, then SEO probably has a special place in your heart. Considering how it’s nearly impossible to advertise marijuana online, SEO is essential for getting the word out about your dispensary.  Here are several critical cannabis SEO tips to keep in mind. Heed these tips as you […]

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On-Page vs. Off-Page SEO: What You Need to Know in 2021

There are two types of SEO in this world: on-page and off-page.  It’s not uncommon for one type to receive more attention than the other in many marketing playbooks. However, the reality is, each type of SEO matters and needs to be balanced by the other.  As you’re building out your SEO strategy, you’ll want […]

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B2B SEO Breakdown: Your Top Questions Answered

Search engine optimization (SEO) is critical for every business to understand—because whether or not you’re actively engaging in it, your business is being impacted by it. For example, let’s say that your company sells an email marketing platform. You could be ranking for search terms like “best email platforms” on Google. And if you’re not, […]

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How to Perform an Ecommerce SEO Site Audit: A Checklist

Your ecommerce site is essentially just like any other storefront.  But unlike a brick-and-mortar store, you can’t just put up a sign or an inflatable tube guy to grab a paserby’s attention. You have to command attention through SEO. You need to win the trust of search engines—the landlords of the internet—in order to earn […]

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eCommerce SEO ROI: Everything you need to know to get the most out of your eCommerce SEO investment

Measuring the return on investment (ROI) of search engine optimization (SEO) can be tricky, especially if you’re an eCommerce company that uses multiple marketing channels. But when you see the results your SEO strategy delivers, you can make better decisions. You don’t have to be an SEO expert to see the value of a data-driven […]

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What is Domain Authority? A practical guide to help you stop obsessing and start boosting your DA score

In the SEO world, people have strong opinions about the existence of “domain authority” (lower case) and unfounded theories about “Domain Authority” (capital letters) as a driving force for Google indexing and ranking websites. So answering the question, “What is Domain Authority?” means opening up a can of worms. Even when we know what Domain […]

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Can TikTok beat YouTube at its own game? An investigation of TikTok’s SEO Strategy (and why it matters)

By Ryan Bednar (CEO of RankScience) TikTok’s presence has exploded on search engines. So why is it that when you search for TikTok influencer content, you find only YouTube videos and Instagram accounts at the top of the results? App-first companies can learn from TikTok’s smart search engine optimization (SEO) tactics that open up the […]

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Your B2B lead generation funnel doesn’t work for today’s buyer journey – here’s why

By Ryan Bednar (CEO of RankScience) Still taking a traditional approach to B2B lead generation by creating free, gated content for each stage of the sales funnel? You’re letting potential deals fall between the cracks. Here’s why, and what you should do instead. How most companies still do B2B lead generation with SEO For nearly […]

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The case for why Google should be regulated as a public utility

By Ryan Bednar (CEO of RankScience) Last week on July 29, 2020, the CEOs of the most powerful tech companies in the world—including Google, Facebook, Amazon, and Apple—were called in to testify in front of the House Antitrust Subcommittee. The event was widely considered to be mostly political theater, a performance act for Congress to […]

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Deconstructing Pinterest’s reverse-image-search SEO growth hack

By Ryan Bednar (CEO of RankScience) Update: This post got a ton of traffic on Hacker News today and Pinterest reached out to comment: “The claim that we scrape Google search results is false. We do not, and never have, scraped Google search results at any time.” The original article suggested Pinterest scrapes Google directly, but […]

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