Attorney SEO Agency With Powerful Strategies That Win More Clients
Transform Your Practice With Proven Legal Marketing Expertise
Free 30min Strategy Session
In a Nutshell:
We Deliver the Legal Marketing Solution Your Competitors Don't Want You To Discover
What To Know
Look, we get it. Your law firm needs actual clients, not just random website visitors. That's why we've built RankScience to deliver specialized SEO strategies that turn your legal expertise into a client-getting machine. After 12+ years in the trenches with law firms just like yours, we know exactly what it takes to dominate search results in your practice areas.
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Why Most Law Firms Struggle to Get Found Online
And here's the brutal truth: if they can't find you in those search results, you might as well be invisible. We've watched too many brilliant attorneys sit wondering why their phones aren't ringing while their competitors (who often provide inferior legal services) are drowning in new cases.
The legal market is a digital battlefield now. With over 1.3 million attorneys across the country, being great at law isn't enough anymore. You need strategic online visibility that connects you with clients right when they need you most, not after they've already called your competitor.
How Our Strategic Legal Marketing Outperforms Competitors
We've watched countless law firms waste money on generic SEO companies that treat legal marketing like any other business. But we built RankScience differently. We've spent 12+ years obsessively perfecting our approach specifically for attorneys. Our clients consistently outperform their competitors because we understand how legal consumers search and decide.
When you partner with RankScience, you receive:
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Deep Competitor and Keyword Research
We'll dig into exactly how your top-ranking competitors got where they are and where their blind spots create perfect opportunities for you. We don't chase meaningless high-volume keywords; we target the phrases that signal someone is ready to hire an attorney right now, not just browsing around.
Technical SEO Improvements
Most law firm websites are technical nightmares under the hood. We fix the critical issues holding you back while optimizing your site structure around how legal clients search. We catch the subtle technical problems that general SEO companies consistently miss, like improper practice area hierarchies and location-specific schema issues. According to Elite Legal Marketing, SSL-encrypted sites and proper technical optimization can dramatically improve your search rankings.
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Well-Written, Deep Content
Nothing screams "amateur" like thin, generic legal content. Our team creates authoritative pages that showcase your expertise while naturally incorporating the terms that drive rankings. We understand the nuances of practice-specific terminology and the compliance landmines that can get attorneys in trouble across different jurisdictions.
Strategic Link Building for Lawyers
Forget random link-building schemes. Our proprietary process uncovers high-authority backlink opportunities from diverse sources that other agencies miss. We collaborate with you to leverage existing relationships with industry associations, media outlets and partners to build a powerful link profile your competitors can't match. This strategic approach creates a sustainable competitive advantage in your search rankings.
Comprehensive Performance Reporting
No more mysterious "SEO activities" with nothing to show for it. Our detailed reporting connects real business outcomes to your investment. We track phone calls, form submissions and consultation bookings, showing you exactly which keywords and pages are bringing in actual clients, not just traffic.
What truly makes us different? We don't just understand SEO, we understand the legal business. We know how to turn your existing professional relationships and reputation into digital assets that drive growth year after year.
How SEO Transforms Law Firm Growth
SEO isn't about vanity metrics, it's about putting money in your pocket. When done right, it delivers qualified prospects directly to your firm on autopilot. Think about it: unlike ads that vanish the second you stop paying, proper SEO builds a sustainable pipeline of potential clients finding you exactly when they're searching for your expertise.
Consider this: 96% of people seeking legal advice start with a search engine. The firms that show up at the top aren't just getting clicks, they're being seen as the obvious first choice. Wouldn't you rather be the firm they call first instead of the one they call if the first three are busy?
Practice Area Expertise That Delivers Results
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Personal Injury Law
Why settle for generic "accident attorney" visibility when we can connect you with clients searching for specific injury types in your exact jurisdiction? Our personal injury clients have seen consultation requests increase substantially by targeting these precise search patterns.
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Criminal Law
Criminal defense is about being found in that critical moment of need. We've helped defense attorneys dramatically increase qualified leads by creating practice area pages that address the urgent questions clients have while positioning attorneys as the capable advocates they need right now.
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Family Law
Family law clients research extensively before making contact. Our content strategies focus on becoming their trusted educational resource first, then naturally guiding them toward consultation. This approach has helped our family law clients boost organic traffic significantly through targeted content development.
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Divorce Law
Divorce searches often start months before someone takes action. Our attorney SEO strategies position you as the knowledgeable guide throughout this journey, addressing both emotional concerns and practical questions. This builds the trust necessary for them to ultimately choose your firm.
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DUI Law
DUI defense demands immediate visibility when people are urgently searching, often from their phones. We implement location-specific strategies that ensure your firm appears prominently right when and where these searches happen. Our DUI attorney clients have seen substantial increases in consultation requests through these targeted approaches.
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Immigration Law
Immigration clients often search in multiple languages and have unique concerns. We've helped immigration attorneys reach underserved communities by creating content that addresses visa-specific questions in the languages their potential clients use.
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Bankruptcy Law
Bankruptcy prospects research discretely and thoroughly. Our approach involves building comprehensive resource centers that answer sensitive financial questions while positioning your firm as the solution. This strategy has consistently increased qualified prospect inquiries for our bankruptcy clients.
Schedule a Consultation To Transform Your Lawyer Marketing
Free 30min Strategy SessionStop watching potential clients choose your competitors simply because they appeared first in search results. Your expertise deserves visibility, and your practice deserves growth.
Let's have a real conversation about your firm. Schedule a free 30-minute strategy session where we'll analyze your current online presence and identify specific opportunities for improvement. You'll walk away with actionable insights you can implement immediately, whether you decide to work with us or not.
Ready to Transform Your Growth? Let's Talk
Stop leaving money on the table while your competitors capitalize on traffic that should be yours. Schedule your free 30-minute strategy session now.
No generic advice. No cookie-cutter strategies. Just practical insights based on 12+ years of helping enterprises like yours unlock organic revenue.
Click below to reserve your slot. We offer these strategy sessions to provide meaningful value to each potential client.
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Frequently asked questions
Legal SEO delivers results in phases:
- Initial improvements within 1-2 months
- Significant client acquisition around 6 months
- Continuous growth that strengthens over time
Unlike ads that stop when you stop paying, SEO builds sustainable momentum that continues delivering new clients long-term.
Legal SEO operates under unique constraints:
- Ethical restrictions on attorney advertising
- Practice-specific terminology requirements
- Bar association guidelines compliance
- YMYL content standards
RankScience specializes in these legal-specific challenges that generic SEO providers miss.
Absolutely. Different practice areas attract clients with distinct search behaviors:
- Divorce clients research differently than DUI prospects
- Each practice has a unique competitive landscape
- Client decision journeys vary significantly by legal need
RankScience develops custom strategies for each practice area to target qualified prospects effectively.
RankScience reporting focuses on client acquisition metrics:
- Phone calls tracked to specific keywords
- Consultation requests from organic search
- Form submissions attributed to content pages
- Client value by acquisition channel
Your reports will show exactly which digital assets are generating actual clients, not just traffic. Research from Ruler Analytics shows that while paid searches bring in significant traffic, organic search often converts at a much higher rate.
Yes. Through strategic keyword targeting and content development, RankScience helps firms:
- Target specific high-value case types
- Position attorneys as specialists in lucrative practice areas
- Reduce dependence on high-volume, low-profit cases
- Build authority for complex legal matters
Many firms successfully transition to more profitable client portfolios through focused positioning.
Common issues RankScience identifies include:
- Targeting general keywords with low client intent
- Publishing thin content across practice areas
- Missing schema markup for attorney profiles
- Poor mobile experience for urgent searches
- Overlooking local SEO fundamentals
Research shows these mistakes cost firms 30-50% of potential client opportunities.
Even against larger firms with bigger budgets, RankScience helps smaller practices compete by:
- Focusing on specialized practice area niches
- Developing hyper-local visibility strategies
- Creating deeper, more authoritative content
- Building targeted backlink profiles
- Optimizing for client experience metrics that influence rankings
This approach creates strategic advantages that offset pure spending power.
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Rank Science Inc.,
2443 Fillmore St #380-1937,
San Francisco, CA 94115
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