Specialized SEO Strategies for Telehealth Technology Companies
Free 30min Strategy SessionGot an amazing telehealth platform nobody can find? You’re not alone. While you’ve been perfecting your tech, the competition for visibility has gone nuclear.
The pandemic catapulted healthcare online, with 76% of folks now reaching for their laptops instead of waiting room chairs.
Here's the rub - everyone and their VC has noticed. The space isn't just crowded; it's packed tighter than a subway at rush hour.
Pull out your phone and search "virtual doctor near me." If you're not on page one, you're invisible to thousands of perfect-fit users actively pulling out credit cards. We've watched founders' faces fall when they realize they're nowhere to be found.
Most telehealth companies we talk to have worked with marketing agencies that simply don't grasp the unique challenges of operating a nationwide virtual care platform.
Most healthcare marketing playbooks are collecting dust. They're focused on outdated approaches that don't address the national footprint of modern telehealth solutions. Meanwhile, you're building something that exists entirely in browsers and smartphones.
Your users aren't concerned with traditional healthcare marketing metrics - they're wondering if your video won't freeze mid-consultation and if their insurance can be verified without seventeen phone calls.
We've watched telehealth founders nod politely while agencies pitch completely misaligned strategies:
Without telehealth-specific strategies, you're building a Ferrari without an engine - it looks impressive, but goes nowhere.
Truth time: We recognized the telehealth SEO opportunity when multiple founders from national platforms approached us with similar challenges. "Every agency treats us like a local medical practice with a website, not a nationwide digital health solution."
Since then, we've built an approach specifically for companies like yours. No templates, no rehashed tactics - just strategies tailored for telehealth.
We uncover the actual language that your users type. One client was stunned when we showed them patients weren't searching for technical features but using everyday phrases like "talk to doctor without leaving house." That insight dramatically increased their qualified traffic within weeks.
We obsess over how your booking system affects crawlability, whether state-specific pages cannibalize each other, and mobile optimization (crucial since over 70% of healthcare searches happen on phones according to Google Health Search Trends). One platform saw conversions jump 46% after we recommended fixes for their technical foundation.
Our team includes healthcare and tech writers who create content that bridges the gap between medical accuracy and user-friendly language, building trust while guiding users toward signup.
Our proprietary process uncovers high-authority backlink opportunities from diverse sources that other agencies miss. We also collaborate with you to leverage existing relationships with industry associations, media outlets and partners to build a powerful link profile your competitors can't match.
We track what truly matters: organic traffic growth, keyword rankings, user engagement metrics, and conversion rates. Our custom reporting provides clear visibility into how SEO efforts directly impact business goals, making it easy to demonstrate value to stakeholders and leadership teams.
Here's what keeps telehealth founders up at night: burning through runway on paid acquisition that gets pricier by the month while competitors enjoy free organic traffic.
We've flipped that script for clients across the telehealth spectrum:
Over the course of nine months, we helped a fast-growing telehealth company dramatically expand its visibility in organic search. Starting from scratch, they secured rankings for more than 500 new keywords, with hundreds landing on page one of Google. By targeting high-intent queries across dozens of states and treatment types, they began reaching the right patients at exactly the right time. With the right SEO strategy, showing up first became their new normal.
From medical clinic apps to mental health platforms, we've helped founders stop throwing money at ads and start building sustainable growth engines.
We regularly set aside time to walk through SEO insights and offer guidance on visibility. Grab one below, and let's talk about getting your platform in front of the people who need it most. You've built something that helps people, now let's make sure they can find it.
We'll analyze your current search visibility, identify your biggest opportunities, and provide at least one recommendation you can implement right away - whether you work with us or not. Don't let competitors capture valuable organic traffic that should be yours.
Ready to stop losing customers to competitors? Let’s skip the generic sales pitch. Bring us your thorniest SEO challenge, and we’ll provide actionable insights during a focused 30-minute consultation.
You’ll walk away with at least one implementation-ready recommendation, whether you decide to work with us or not. That’s a promise we’ve kept with countless business leaders who’ve taken us up on this offer.
The next step is simple: schedule your free 30-minute SEO strategy session and let’s see if we’re a good fit to help your organization grow.
Traditional healthcare SEO agencies focus on local searches and maps. Telehealth SEO tackles ranking when geography doesn't matter, but licensing does. Users search differently for virtual care, and technical challenges include:
Traffic improvements typically appear in months 1-2, with meaningful user acquisition by months 4-6. RankScience works in stages:
The highest-converting keywords often aren't the obvious ones. "Virtual therapy" matters, but phrases like "how to talk to therapist without insurance" convert at 3-4x higher rates. RankScience finds these non-obvious patterns competitors miss.
Each state has unique regulations affecting how services are described and which competitors exist. Multi-state platforms must carefully handle:
Seven in ten healthcare searches happen on mobile, yet many platforms leak users from poor experiences. RankScience regularly sees 30-40% higher bounce rates on mobile. Your platform needs seamless experiences from landing page to signup.
RankScience implements comprehensive tracking connecting SEO to business outcomes, including:
This detailed reporting visualizes the user journey from initial search through conversion.
Yes, but it requires specialized expertise. Google treats health content as YMYL (Your Money Your Life), demanding higher E-E-A-T standards. RankScience creates medically accurate content that satisfies both users and search engines.
Track key metrics like organic traffic growth, ranking improvements for target keywords, click-through rates, and most importantly, conversions from organic visitors. We recommend setting baseline measurements beforEffective telehealth SEO requires a hybrid approach. RankScience develops strategies that balance:
This dual approach ensures visibility for both general telehealth searches and region-specific queries.e optimization and monitoring changes weekly using Google Search Console and Analytics.
© 2025 RankScience, All Rights Reserved