Technical SEO, explained

Technical SEO is the backbone of any good website. If your website is littered with technical issues, it can prevent search engines—and people—from finding and understanding your pages. That’s why we make it a point to look under the hood of your site. We make sure that your pages don’t just look good, but are also built on a solid foundation.

Mobile friendliness

Optimize for Google’s ‘mobile first’ indexing by making sure that your page is easy to crawl, fast-loading, and digestible on mobile screens

Site speed

Every second counts when it comes to site speed—we’ll help to fix any delays caused by excess scripts, large image files, and more.


Tap our experts to create an XML sitemap, analyze robots tags, and address any other crawl errors that are hindering your success.


In addition to making sure that search engines can crawl your site, we check that they’re able to display your pages in search results.

Duplicate content

Our team will check to see if your site has any duplicate content and apply the right fixes (e.g. canonical tags) to combat potential issues.

Site architecture

Establish the right hierarchy of pages and use breadcrumbs, interlinking, navigation menus, and more to guide web crawlers.

Don't sweat the technical stuff

Technical SEO is complicated, to say the least. But you don’t have to be a technical wizard when you have an entire team at your disposal. By partnering with RankScience, you can breathe easy knowing that our experts will optimize the backend of your site.

Launch an in-depth SEO audit

Site issues can be tricky to catch. That’s why we make sure to scrub your website from top to bottom, checking everything from your sitemap to your title tags for errors. We’ll diagnose which ares need fixing in order to raise your site’s rankings.

Optimize your metadata

Between title tags and meta descriptions, image tags and robots tags—it’s easy to lose track of what’s working and what’s not. We’ll take the load off your shoulders by analyzing each element for you, then performing tests to improve them.

Let your links work their magic

Your internal links are like a GPS for your site. A poor linking structure can lead users to the wrong pages or to dead ends. Our SEO experts will check that you have the right links in all the right places

Take a scientific approach to SEO

RankScience utilizes proprietary A/B testing software to make specific changes to your pages without compromising your current rankings. Safely test and implement SEO tweaks across dozens—or hundreds— of your page at once.

We go the extra mile for you

Technical SEO is just one element in the RankScience periodic table of SEO excellence. Check out the complete suite of SEO services you can activate with our team.

Get a Free SEO Consultation

Rank Science Inc.

2443 Fillmore St #380-1937

San Francisco, CA 94115

(239) 555-0108

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    Frequently asked questions

    Even though you have a killer product and top-notch team, Google requires you to prove your authority by repeatedly meeting certain performance and content standards. SEO—to put it plainly—is tough. It’s high maintenance and constantly changing. That’s why we recommend that you consult a professional if you’re not an expert at it yourself.

    SEO is one of the most cost efficient ways to promote your company. It allows you to put your brand on the map without requiring regular cash injections and helps you to engage people with a known need for your product. By having well-optimized site content, you can further get your company in front of various decision makers in a natural, unobtrusive way.

    Neither is necessarily more important than the other, though SEO has a longer shelf life. While PPC ads only last for as long as you have the budget for them, SEO never stops working. A blog that has first-page ranking today may still be ranking five years from now,

    That said, we believe that the best marketing strategies use organic and paid tactics in tandem in order to maximize your reach.

    We describe the process for evaluating SEO ROI on our blog. The short answer: there’s no cookie-cutter formula for it. However, there are various factors and KPIs that you can track to understand how SEO is contributing to your site’s visibility and overall sales goals.

    Here are five key things that startups should consider when choosing an SEO agency:

    1. Experience: Look for an agency that has a track record of success with clients in your industry. It’s especially helpful if they have experience working with startups.

    2. Strategy: Make sure the agency has a clear and comprehensive strategy for how they plan to improve your search engine rankings. Avoid agencies that use tactics that could be considered spammy or unethical.

    3. Communication: Choose an agency that is transparent and communicative. They should be able to clearly explain their approach and keep you informed of their progress.

    4. Cost: Determine your budget and look for an agency that can provide the services you need at a price that fits your budget. Be wary of agencies that promise unrealistic results for a very low price.

    5. Cultural fit: It’s important to find an agency that aligns with your company’s values and culture. You’ll be working closely with them, so it’s important that you feel comfortable with their team and approach.

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