Our Company Will Boost Your Rankings, Traffic and Conversions
RankScience is a full-service search engine marketing company in San Francisco. We understand that when it comes to search engine optimization (SEO), there is no such thing as a one-size-fits-all approach. That is why our team of experts will work directly with you to create a specialized strategy that drives high-converting users to your website, increases quality leads, boosts revenue, and above all, focuses on return on investment (ROI). Using a data-driven approach, we meticulously analyze both on-page and off-page factors, develop a comprehensive strategy, and implement tangible solutions to achieve your business goals.
With the help from our talented team members, we will carefully take the time to analyze your unique situation and implement the appropriate method that helps you maximize your search engine marketing efforts. With a variety of clients from startups to Fortune 500 companies, you can rest assured that no matter the project, big or small, you can count on our experts in San Francisco to help you achieve your SEO goals.
How Does it Work?
SEO stands for Search Engine Optimization. It’s the process of improving your website through a non-paid (or organic) approach in order to make your company not only more visible in search engine results pages (SERPs) such as Google but also to drive more quality users to your website.
SEO is extremely important because it can make or break your company, especially modern companies in San Francisco where the competition is high. And not to mention, in today’s society, the majority of people find businesses and services through search engines. In fact, Google accounts for 86 percent of the search market. If you aren’t working on driving more organic traffic for your business, you are missing out on a lot of opportunities to be discovered and increase your revenue.
Our Four Point Search Engine Optimization Process
Search Engine Optimization is comprised of four major components: Technical SEO, On-Page Content, and Off-Page Content Marketing plus Reporting. Our team starts by taking a comprehensive dive into your website’s current organic standings to evaluate your unique needs and come up with a key performance indicator (KPI) baseline that focuses on rankings, clicks, impressions, and click-through rate (CTR). We offer a one-on-one consultative approach in order to determine your specific goals and to develop a tailored strategy proven to maximize your performance and achieve a stellar ROI.
Our approach is straightforward:
It All Starts With an Audit
Additionally, we use our proprietary software tool to perform A/B testing on your website’s on-page elements such as title tags or meta descriptions with a focus on ROI and continual improvements in rankings and clicks. Through our A/B testing tool, we use real-world data to make informed decisions about changes to your website that lead to a positive impact on your rankings.
Quality On-Page Content
In addition to technical changes, we also focus on on-page content. This starts with extensive keyword research that helps us determine what users are searching for in order to discover businesses or services similar to yours. After conducting our in-depth research, we develop a content strategy to both improve existing content as well as add new, fresh content that drives high-converting traffic to your website and improves your user experience and rankings. Our on-page services also focus on internal link building to drive users deeper into your website and lead them down the marketing sales funnel in order to turn a website user into a sale or lead.
Off-Page Content Marketing to Build Website Authority
Your website’s domain authority is a key ingredient for website rankings. And in order to build your domain authority, you have to focus on off-page content marketing. What exactly does this mean? It means making the effort to drive relevant traffic to your website from outside sources. Our team does this in the form of external link building.
What is link building? Also known as content marketing, it’s the process of gaining links to your website from another website. It sounds simple, but our team achieves this through labor-intensive manual outreach and building quality contextual backlinks from relevant sources. This strategy is very effective at boosting your rankings and visibility because when another website links to your website, especially if the website is a trusted, high-authority website, it gives Google and other Search Engines a vote of confidence, in turn increasing your domain authority and ultimately your rankings.
So, how do we accomplish this? Our highly-trained content marketing team writes ultra-relevant, premium quality articles for submission to top websites, magazines, and blogs. When our premium content is featured on a selected high-authority website, they will link back to your website, thus submitting their vote of approval to Google.
Detailed Reporting With a Focus on What Matters
The last step to our approach is detailed reporting. In order for us to continually develop and work with your Bay Area business to maximize your SEO efforts, we must monitor KPIs to determine what we need to do to continually improve rankings, traffic, conversions and ultimately ROI. Each month, one of our experts will sit down with you to not only review your KPIs such as rankings, clicks, impressions, and CTR, but we will also provide direction on the next steps we need to take to help you reach your goals.
See What Our Bay Area Clients Have to Say About Our Experts:
“As search engines continue getting smarter, the importance of content and semantically related terms can’t be overlooked. RankScience’s Content Insight Tool is the perfect way to ensure your content is relevant, readable, and comprehensive enough to be competitive in SERPs. You’ll be impressed by how easy it is to use and, more importantly, by the immediate results of your SEO.” – Chad Crabtree, CareerKarma
Trusted Consultants in Silicon Valley, San Jose, Oakland and Beyond
At RankScience, our team of consultants is dedicated to creating and implementing a specialized strategy that helps you meet all of your needs and outperform your competitors. We are happy to serve clients in San Francisco and the surrounding areas such as San Jose, Oakland, the Bay Area, and Silicon Valley. Want to see if RankScience is the right fit for you? Set up a free consultation with us by filling out this form. Our firm will get in touch with you shortly to help you discover if our services are right for your business.