Why Most Businesses Fail at Copywriting
Free 30min Strategy SessionLook, we’ve spent the last 12+ years in the trenches with businesses of all sizes.
You've published blog posts, labored over service pages, maybe even stuck to a content calendar. Yet the needle barely moves.
Most businesses get content completely wrong. They chase quantity over quality, awkwardly stuff keywords where they don't belong, or pump out shallow pieces that barely scratch the surface of what their audience needs. According to SEMrush, while 91% of businesses use content marketing, only 9% rate their efforts as "excellent"
Meanwhile, your competitors are climbing search rankings, snatching up leads, and turning visitors into customers with content that works 24/7. Every day you stick with the status quo means more missed opportunities.
When done right, SEO content writing becomes your hardest-working marketing asset. Imagine checking your inbox to find qualified leads that came in while you were sleeping. Picture your sales team closing deals faster because prospects are already educated by your content. Research from the Content Marketing Institute found that content marketing costs 62% less than traditional marketing while generating 3 times as many leads
Great content doesn't just drive traffic. It:
The magic happens when your content meets readers at their exact moment of need with precisely the answers they're searching for.
We've spent over 12 years elbow-deep in SEO content for businesses across every industry you can imagine. Through all that time, we've developed an approach that consistently delivers real results you can actually measure.
Want proof? When one healthcare client was struggling to connect with their target audience, our targeted content approach boosted their organic traffic by 217% and increased their inquiries by 78% in just 7 months. That's the kind of impact we're talking about.
First, we dig into what's already working in your market. We map your customer's journey and roll up our sleeves to uncover:
Here's a quick win from our playbook: For one ecommerce client, we shifted their content strategy away from product features and toward the actual problems customers were searching for. The result? Conversion rates jumped 34% while they actually spent less on content production. Not too shabby.
Let's be honest – the internet is drowning in AI-generated fluff these days. We take a totally different approach with real human experts who know your industry inside and out:
For a SaaS client targeting financial professionals, our approach more than tripled time on page, slashed bounce rates by 41%, and directly contributed to a 28% jump in demo requests.
We don't just do blog posts. Our content writing covers every format you need for a complete search presence:
Want a quick win right now? Take a look at your three most important service pages and then check out the top 10 search results for your target keywords. What questions are they answering that you're not? What format are they using that connects better with readers?
Ready to transform your content from a cost center to a revenue-generating machine? We're not just another content factory churning out forgettable jargon. We're your partners in growth, obsessed with creating content that delivers real returns.
Bring us your biggest content headache during a quick 30-minute call. You'll walk away with at least one ready-to-implement recommendation, whether you decide to work with us or not.
Stop leaving money on the table while your competitors capitalize on traffic that should be yours. Schedule your free 30-minute strategy session now.
No generic advice. No cookie-cutter strategies. Just practical insights based on 12+ years of helping enterprises like yours unlock organic revenue.
Click below to reserve your slot. We offer these strategy sessions to provide meaningful value to each potential client.
It's creating content that ranks well in search engines while engaging real people. Backlinko found comprehensive content outperforms shallow content by 68%. Quality SEO content:
New content typically appears within 2-4 weeks, but reaching top positions usually takes 3-6 months. Variables affecting the timeline include:
For highly competitive industries, significant results might take 6-12 months.
Regular website copy focuses primarily on the reader experience without a search strategy. Search-optimized content:
RankScience tracks metrics that directly impact business outcomes:
RankScience connects content performance to business results, showing exactly how content investment translates to revenue.
Absolutely! Small businesses often see the biggest relative gains. HubSpot reports businesses using blogs get 67% more leads than those that don't. SEO content delivers long-term ROI while paid ads stop working when you stop spending. Many smaller clients find that content becomes their most cost-effective acquisition channel within a year.
Quality trumps quantity every time. Most businesses see better results publishing 1-4 substantial, high-quality pieces monthly rather than daily content of lesser quality. Your ideal cadence depends on:
Analyze these key indicators:
Moz recommends quarterly content audits to identify underperforming assets that need refreshing.
Focus on creating content that AI cannot replicate:
Search Engine Journal notes that expertise and originality remain key differentiators.
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