SaaS SEO Basics that Every Business Owner Needs to Know

SEO is the cornerstone of digital marketing. It’s how industry titans like HubSpot, Shopify and BigCommerce built their reputations online and continue to reach millions of visitors each month.  Needless to say, your SaaS business shouldn’t ignore the power of SEO. Few other marketing channels offer the same long-term value and returns as SEO. Here’s […]

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12 SEO KPIs to Keep Your Eye on in 2021

So, you’ve picked your keywords and launched a content marketing plan—now what?  Understanding your SEO ROI isn’t common sense, and even the most experienced marketers can find themselves creating content out of habit versus conviction over time.  To keep your business moving in the right direction, we’ve put together a list of the top SEO […]

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Cannabis SEO Guide: 6 Tips to Drive Traffic & Sales from Google

If you’re in the business of selling marijuana products, then SEO probably has a special place in your heart. Considering how it’s nearly impossible to advertise marijuana online, SEO is essential for getting the word out about your dispensary.  Here are several critical cannabis SEO tips to keep in mind. Heed these tips as you […]

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On-Page vs. Off-Page SEO: What You Need to Know in 2021

There are two types of SEO in this world: on-page and off-page.  It’s not uncommon for one type to receive more attention than the other in many marketing playbooks. However, the reality is, each type of SEO matters and needs to be balanced by the other.  As you’re building out your SEO strategy, you’ll want […]

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B2B SEO Breakdown: Your Top Questions Answered

Search engine optimization (SEO) is critical for every business to understand—because whether or not you’re actively engaging in it, your business is being impacted by it. For example, let’s say that your company sells an email marketing platform. You could be ranking for search terms like “best email platforms” on Google. And if you’re not, […]

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How to Perform an Ecommerce SEO Site Audit: A Checklist

Your ecommerce site is essentially just like any other storefront.  But unlike a brick-and-mortar store, you can’t just put up a sign or an inflatable tube guy to grab a paserby’s attention. You have to command attention through SEO. You need to win the trust of search engines—the landlords of the internet—in order to earn […]

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What Is Domain Authority? A Practical Guide for Boosting Your DA Score

In the SEO world, people have strong opinions about the existence of “domain authority” (lower case) and unfounded theories about “Domain Authority” (capital letters) as a driving force for Google indexing and ranking websites. So answering the question, “What is Domain Authority?” means opening up a can of worms. Even when we know what Domain […]

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Can TikTok Beat YouTube at Its Own Game? A Look at TikTok’s SEO Strategy

TikTok’s presence has exploded on search engines. So why is it that when you search for TikTok influencer content, you find only YouTube videos and Instagram accounts at the top of the results? App-first companies can learn from TikTok’s smart search engine optimization (SEO) tactics that open up the platform to web crawlers. The problem […]

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The Case for Why Google Should Be Regulated as a Public Utility

Last week on July 29, 2020, the CEOs of the most powerful tech companies in the world—including Google, Facebook, Amazon, and Apple—were called in to testify in front of the House Antitrust Subcommittee. The event was widely considered to be mostly political theater, a performance act for Congress to look like they’re hard on Big […]

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Deconstructing Pinterest’s Reverse-Image-Search SEO Growth Hack

Update: This post got a ton of traffic on Hacker News today and Pinterest reached out to comment: “The claim that we scrape Google search results is false. We do not, and never have, scraped Google search results at any time.” The original article suggested Pinterest scrapes Google directly, but instead it seems more likely that […]

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