How Duplicate Content Actually Affects Your Site’s SEO

The first thing anyone learns about Search Engine Optimization (SEO) is that a website’s content is a major ranking factor in Search Engine Results Pages (SERPs). And, that is why many people are afraid of duplicate content and how it impacts their SEO efforts. The fact of the matter is, a lot of people have […]

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How To Use Your RankScience SEO Testing Results

You’ve got your results from your first batch of RankScience A/B Enhancements – now what? With SEO testing, creating testing variants and rolling out your experiments is only part of the battle. At RankScience folks often ask us: “My RankScience SEO Tests are complete… now what do I do?” The answer is: Analyze, Hypothesize, and […]

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How to Successfully Do Keyword Research in 2020

Every business dreams of ranking #1 on Google, and rightfully so. Having that top spot means more website visitors, in turn, more opportunity to make more sales.  But, anyone who knows anything about Search Engine Optimization (SEO) knows achieving that number one spot isn’t exactly a breeze. So, how do you get on the path […]

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How is SEO A/B Testing different from running traditional A/B tests?

A/B Testing for SEO vs. A/B Testing for CRO Split testing is a popular strategy used in digital marketing.  Marketers use it to see what version of their ad copy gets the most clicks, which subject line results in the most email opens, and which form color results in the most contacts. This type of […]

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SPA SEO: Is Your Single Page Application Killing SEO?

Utilizing SPAs ensures easier deployment and can render a positive user experience – both of which are good for SEO. However, there are inherent SEO issues that can come up within the SPA implementation process and functionality. Crawling can often be hindered since the inter-relatedness of pages to one another often can’t be fully understood […]

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