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PPC advertising services
Give your rankings a boost with pay-per-click (PPC) ads. Lean on our team to reap the full benefits of a well-integrated and tightly monitored Google Ads strategy.
Make every ad count
Google Ads can get you to the top of search results immediately, but without proper care, they can do some serious damage to your wallet. That’s why you need a team that knows their stuff. Tap our Google Ads experts to handle everything from campaign creation to monitoring, goal setting to optimization.
Goal setting
Every good campaign starts with a clear goal. We help you to define your ad’s purpose, whether it’s to grow leads, juice up sales, or expand your email list.
Keyword research
Not all keywords are created equal. We’ll identify terms that give you the best chance of getting seen and attracting the right visitors.
Competitive analysis
Discover opportunities to outperform or outsmart your competitors with your ads. Our team will do a deep dive into your top PPC competitors.
Campaign creation
Let us do the grunt work and set up your Google Ads account, complete with the proper organization and targeting.
A/B testing
Test new copy. Tweak your targeting. Optimize your landing pages. We’ll help you to run various tests in order to maximize your ROI.
Retargeting
Keep your brand top of mind by retargeting your site visitors. Get our help managing retargeting ads across Google plus social media.
Goal setting
Every good campaign starts with a clear goal. We help you to define your ad’s purpose, whether it’s to grow leads, juice up sales, or expand your email list.
Keyword research
Not all keywords are created equal. We’ll identify terms that give you the best chance of getting seen and attracting the right visitors.
Competitive analysis
Discover opportunities to outperform or outsmart your competitors with your ads. Our team will do a deep dive into your top PPC competitors.
Campaign creation
Let us do the grunt work and set up your Google Ads account, complete with the proper organization and targeting.
A/B testing
Test new copy. Tweak your targeting. Optimize your landing pages. We’ll help you to run various tests in order to maximize your ROI.
Retargeting
Keep your brand top of mind by retargeting your site visitors. Get our help managing retargeting ads across Google plus social media.
Advertise on Google with ease
PPC management is a job all its own. Fortunately, we take on the heavy load for you so that you don’t have to spend any of your time fine tuning and managing ads. (But, you still get to reap the benefits.)
01
Spend less, earn more
Search engine algorithms are constantly changing. To retain first-page rankings, you need to regularly refresh, test, and optimize your site. Thanks to our proprietary A/B testing software, we can achieve this more efficiently than any other SEO service.
02
Optimize faster
Operate like an enterprise team with the support of our PPC experts. Allow us to monitor your ad performance, prune low-quality keywords, and test changes in order to increase your conversion rates.
03
Write dynamic ad copy with AI
Make copy edits or create dozens of new ads within a matter of minutes. RankScience’s proprietary tech uses AI to produce high-quality, 100% original copy. Just think of a keyword and Contentedge will provide multiple suggestions for your ad.
04
Never lose sight over your ads
On top of monitoring your ads day in and day out, we’ll send you detailed reports on a regular basis. Understand if and how your PPC strategy is working for your brand. Chat directly with our specialists to figure out your best plan of attack.
“As search engines continue getting smarter, the importance of content and semantically related terms can’t be overlooked. RankScience’s [team and tools offer] the perfect way to ensure your content is relevant, readable, and comprehensive enough to be competitive in SERPs. You’ll be impressed by…the immediate results they have on your SEO.”
Chad Crabtree, CareerKarma
Combine PPC ads with powerful SEO
Nothing packs a better punch than PPC ads backed by a strong SEO strategy. Partner with our full-service SEO team to find the perfect balance between your paid and organic strategies, and unlock new levels of growth.
PPC FAQs
Pay-per-click (PPC) ads are—as the name suggests—ads for which you only get charged if someone clicks on your post. It is most often associated with Google Ads but can refer to Facebook ads, Twitter ads, and other online placements. PPC can help to achieve a variety of goals, including increasing brand awareness or generating more leads.
Google Ads is one of the most popular (and effective) forms of PPC advertising. If you type a popular word or phrase into Google, you’ll likely see a few text ads at the top of the search results. These are all fueled by Google Ads. If done properly, you can get your page to the top of search results too, and reach thousands of people who have a need for your product or service.
A typical PPC campaign targets audiences based on their demographics, interest, intent, and/or keywords. Retargeting, on the other hand, delivers ads to people who have already engaged with one of your online properties. For example, you could create a retargeting campaign focused on people who visited your homepage but haven’t yet purchased anything from you. Retargeting tends to be relatively affordable and a great way of nurturing leads.
Both are necessary for a well-rounded marketing strategy. PPC helps to generate immediate interest and clicks. Meanwhile, SEO helps to regularly attract relevant visitors to your site, without requiring cash injections to stay “on.” Marketers will commonly use ads to drive initial visitors to their page and/or test different messaging—then lean on SEO to keep the momentum going.
