PPC Advertising Services

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Here at RankScience we often tout the benefits of SEO as an essential part of growing your organic traffic to incredible levels. While this is absolutely true, good things come to those who wait, and SEO can take a little time to ramp up. In the meantime, you’re still running a business that depends on conversions and revenues. You need to make sure you’re bringing traffic in while you wait for that organic traffic to come in. Thus, you’ll need something more immediate to get those customers visiting your website. That’s where PPC advertising comes in. Taking advantage of the Google Ads platform is a fantastic way to supplement your traffic, but it’s not always easy to enact an effective strategy. That’s why RankScience offers PPC advertising services in our suite of digital marketing offerings

What is PPC Advertising?

First, let’s talk a little more about what exactly PPC advertising is and how it can increase traffic to your website almost immediately. PPC advertising, or pay-per-click advertising, is a form of paid advertising that uses the Google Ads platform. Google Ads is an extremely robust advertising platform that lets you pay to get the name of your business out there for certain keywords. But to show up for these keywords, you have to bid on the ad space. Some keywords will be higher cost than others, and you’ll pay Google every time someone clicks on your ad. This is why PPC keyword research is extremely crucial for an effective campaign. If you’re not utilizing the right keywords that meet the intent of your desired demographics, you might just be wasting a ton of money on clicks that don’t convert. PPC advertising can be intimidating and time-consuming at first glance, but with the right team behind you, you can optimize your campaign to bring you the most relevant users. That’s why RankScience offers comprehensive PPC management services.

PPC Management

Here at RankScience, we have several facets of our PPC management service that are sure to optimize your PPC campaigns to their maximum potential. Here’s an idea of how our PPC management service works: First, we’ll do an in-depth conversation to determine what you’re looking for out of a PPC campaign. Are you wanting to increase sales? Are you looking for more leads? Do you want people to be signing up for an email list? These are important questions to determine what you want your PPC campaign to do for you. Once we have this established, we can move on to extensive keyword research and audience targeting. Keyword research will consist of an exhaustive process where we determine what keywords match the intent of your consumers while also being as cost-effective as possible. We’ll also conduct competitor analysis to find out what your competitors are advertising for and we’ll conduct audience research in order to determine the best audience to go after. Once we have our keywords and keyword phrases determined and our audience targets, we’ll move on to setting up your Google Ads account. Setting up your Google Ads account is a simple, but important part of the process. If you already have an Ads account, we’ll ask for access to it and make sure to find where and how we can optimize your existing campaigns, as well as create new campaigns if necessary. Once your Google Ads account is ready to go, we can design and create ads that will appeal to your demographics. We’ll also set up conversion tracking to determine how many of your clicks are leading to your desired conversion metrics.  Finally, we’ll implement our highly researched campaigns and monitor performance. We will do A/B testing to determine which ads are working best and which appeal most to consumers. You’ll receive detailed, ongoing reports to see how your campaigns are going, and we’ll continue to adjust in order to optimize the campaigns to their fullest potential.


PPC campaigns are a great way to help users find your website, but an initial visit might not always lead to an immediate conversion. For those consumers that don’t tend to pull the trigger right away, it’s important to remind them of their interest. For that, you can use retargeting. Retargeting is a great way to remind users of your product or service and potentially convince them to go through with that purchase. Retargeting can be implemented just about everywhere, from apps to websites to social media platforms.  Retargeting campaigns are great, but they also take some precise research to utilize successfully. With retargeting, you can segment people based on their traits and their behavior. This way, your ads are highly relevant and are reaching the right audience. The best part about retargeting is that you’re advertising to people who are likely already intrigued by your product or service since they’ve already visited your site before. With a retargeting campaign, you can increase your online sales by turning those “window shoppers” into real, paying customers. RankScience can make sure to optimize your retargeting ads so they appeal to those potential conversion targets and increase your bottom line overall.

Trust RankScience to Optimize Your PPC Campaign

When it comes to creating an effective PPC advertising campaign, you don’t want to leave it to chance. Although the Google Ads platform can be relatively easy to use, if you’re not targeting the right people and keywords, you’re not going to see much success come from your efforts. The time it takes to determine the right keywords, the right audience, and what ads work best can be difficult and time-consuming. Leaving your paid advertising to the team at RankScience ensures your digital marketing efforts are in great hands. We’ll work with you to put together dynamic PPC and retargeting campaigns to bring in immediate traffic and sales. Here at RankScience, we believe in a holistic approach to digital marketing. That’s why we offer a full range of digital marketing services. Allow us to bring you paid traffic through our PPC advertising services while also building your organic traffic through our SEO services. To learn more about what we can offer, and to schedule a free consultation and evaluation, contact us today.

Why Choose Rank Science?

If you’re ready to improve your organic growth and rankings using data-driven strategies and a team of SEO experts, then RankScience is for you.

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